Web based video conferencing is not just for the big guys anymore. With high-speed internet, quality web cams and microphones, anyone can host a video conference – even a small business!
So, if you're considering hosting a video conference for your small business, here are some of the best ways to use mulitpoint video conferencing for your small business.
1. Host a one-on-one online meeting when you can't meet face to face. Invite business prospects to meet with you online to see first-hand what you can do for them and how.
2. Prepare a brief presentation and give your prospect a video tour of your business, what you do, and how you can add value to their business.
3. Host a small cloud-based video conferencingwith sales people, partners, resellers and others to strategize on new business opportunities, new markets, immediate sales and marketing programs, and more. Share your screen, review a presentation, and see, chat and interact in real-time.
4. Hold a weekly live online Internet video conferencing at a consistent day and time to answer questions, educate your prospects, and be in service. Build deeper relationships and trust — then ask for their business.
5. Promote a paid online video conferencing and webinar and offer your content and insight for a fee (See these “40 Tips for Webinar Success”). Connect PayPal to your registration page. You can then collect money from attendees to gain access to your video conference.
6. Share your video and your screen to review a document, demonstrate a product, and close a deal. Sometimes people need “hand holding” before they will complete a purchase, as they want clear answers, understanding of the details, and encouragement that your solution is “right” for them. Use an online meeting to avoid delays and “strike when the iron is hot.”
7. Broadcast your offline event online to extend the reach of your real world events to an online audience. If you're producing an offline event, make the most of your investment and enable those audiences who can't attend in person to participate online.
8. Collaborate with colleagues in a video conference server to speed the release of new products and work projects, freeing up time to develop and pursue new business.
9. Showcase a customer success on a video conference server. Share your screen, your customer on video, a presentation, or even a YouTube video. Allow attendees to ask questions and engage so they can learn from your customer's experience.
10. Record a lan video conferencing training or presentation and post the video to your website so people can watch, learn and then contact you to buy your product or service.
11. Host a video product/demo party and share up to six web cams and video streams while presenting to up to 200 live viewers who can chat and discuss your products and services.
1. Set the stage: Before inviting attendees to your video conference, make sure you've prepared your “set”. Ensure you've considered what will appear in the background of your video. Avoid setting up your camera in front of a bright window or background that is unprofessional or inappropriate. Check the lighting and contrast to make sure people can see your face clearly.
2. Prepare your tools: Test your Internet connection and network to ensure you have a solid connection to the web.
3. Get clear on your goals: Small businesses can use best web conferencing software for a variety of purposes – so the goals for eachvideo conference will likely be different. Regardless, your video conferences will be much more productive and effective when you set a clear goal. For example, you may have a potential customer or distributor in another part of the country and you'd like to meet their team “face to face” with your team and demonstrate your product.
So your goal for this video conference might be – “get customer excited about the product”. Alternatively, you may have employees and/or vendors spread out around the country working in remote locations and need make decisions fast. Perhaps you are working on projects together and find you can use a video conference to quickly discuss a project issue, idea or concept and come to fast decision. So, your goal may be, “resolve project issue fast”.
4. Prepare your self: Check your appearance – even though you may not be in the office make sure you're dressed appropriately (see “What Not to Wear to a web video conferencing“. Prepare your voice – have water nearby. Watch your posture. You're on camera – sit up straight and smile!
5. Have an agenda: We're not talking “hidden agenda” here. We're talking about organizing your best web conference software into an engaging – either entertaining or educational (or both ideally) – meeting and online event. If you're communicating with customers you want to make the most of the time and have a clear plan to learn about their needs and present your solution. If you're meeting with colleagues, make the most of their time too. No one likes a disorganized and inefficiently run meeting.