Two tech trends are making videoconferencing more realistic for a broader set of businesses. Web based video conferencing is of course an issue of corporate culture too, not just technology. Considering those factors together, 2014 should see a significant uptick in uptake, though not a land-office rush.
Writing on SearchUnifiedCommunications, Gina Narcisi examines the tech trends with input from IDC analyst Rich Costello.
First, the rise of cloud-based video conferencing is lowering the cost of getting started in videoconferencing as well as the difficulty of setting up equipment--a process historically regarded as cumbersome. Larger enterprises that have already invested in dedicated equipment are also looking for compatible cloud services to expand or refresh their conferencing capabilities.
Second, Costello notes that the WebRTC standard is due for ratification in 2014. This may be a "game changer" in making browser-based multipoint video conferencing a viable alternative to high-end equipment and services. There are still technical questions to be resolved for WebRTC, however, which may impact its growth rate.